@web smith

Branding, Media, Strategy, Creation, and User Experience. I build brand advocacy.
Web Smith, L.L.C.

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2 posts tagged Power

Never outnumbered, never overwhelmed. Recently, I had a conversation with a college kid that I used to mentor. He felt it was always him against the world. He said that he could “never win because it always felt like there were so many that wanted him to fail”. I grew up feeling that same way and I still have occasions where I revert back to this, “I can never win” mentality. So, I could relate to his struggle. Sad but true. The message that I relayed to him, however, was far from sad:

It’s not you against the world. No one is ever outnumbered or overwhelmed. If you can’t find someone to your left side, right side, or behind you, you’re not done looking. There’s two important directions left that people seldom seem to search out. You can look upwards and you can look within. Like I told this young man, everything that you need to overcome anything is found in these two places. 

A Powerful Demographic. And an interesting infographic, the Millennial generation is changing the way communication flourishes. Word of mouth advertising and message amplification goes through us. They may not be your target demographic or even your sought-out consumer but if you can find a way to engage this group, you win. 

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