@web smith
Branding, Media, Strategy, Creation, and User Experience. I build brand advocacy.
Web Smith, L.L.C.
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ME AND ANNE IN THE WHIP.
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Why, Hello General.
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Classic.
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GQ Endorses: The New White Suit
Don’t treat the white suit like some dainty costume. Split it in two, dress it down, get it ...
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Tag Results
6 posts tagged Pinterest
Brands and Word of Mouth: What’s Your Hashtag?
If you’ve ever searched a topic on Twitter, you know what a hashtag is. Most know it as the successor to the Internet Relay Chat’s (IRC) metadata tag that classified chats, groups, and topics through the 90’s. Back then hashtags were contained to smaller groups - mainly early adopters of the internet.
Later, it became more common place. Used in MSN’s .net messenger or in 2007’s fledgling micro-blogging service, then called Twittr. Chris Messina’s tweet: How do you feel about using # (pound) for groups. As in #barcamp [msg]? And as Twitter jumped the chasm between the early adopters to the mainstream, the hashtags became a way to express context - departing from the original intent of classify conversation for the sake of time-stamping and tracking. You know many examples of misused hashtags. Example: I went to @Wholefoods today. #WentThereFinanciallySolventButIleftDirtPoor
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Degrees of Vibrancy. Facebook is still king but here is a look at who is catching up.
Pinteresting. The rise of a social platform that (you may be making fun of now but it surely) will continue to rise and become that necessary destination. The “interest” graph will be more lasting than the social graph.
Early Adopters. It’s always cool to see businesses who buy into social shifts, early, and see dividends paid because of it. Pinterest is surprising many in e-commerce because it seems to be driving an abnormal amount of convertible traffic to their platforms. The demographic of the group has a lot to do with it. If it appeals to Pinterest’s top demographic - middle aged, rural women - Pinterest might be a good move.
