@web smith
Branding, Media, Strategy, Creation, and User Experience. I build brand advocacy.
Web Smith, L.L.C.
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ME AND ANNE IN THE WHIP.
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Why, Hello General.
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GQ Endorses: The New White Suit
Don’t treat the white suit like some dainty costume. Split it in two, dress it down, get it ...
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22 posts tagged Media
Fast Forward. Hard to believe that in 2009, we experienced this same event in a North Texas parking lot. There was a patch of grass that we called “Hell’s Half Acre”. But it was much smaller than a half-acre. Jeff Tucker had a jumbotron at the event and we almost didn’t know how to watch the competition on it. The idea was so alien back then.
Any spectator around in 2009 was an immediate relative, likely an athlete’s mother or father. This year? People cheered on athletes that they’ve never met. The best cameras, back then, were owned by a few guys from Massachusetts. Satellite trucks and ESPN, four years later? Most of us would have scoffed at the thought, back then.
Thanks to everyone - from the offices of CrossFit HQ to Rogue Fitness to Reebok who’ve made global growth of a sport a reality instead of just a catch phrase.
Trickle up. Kanye West made news today by simply going on an unsolicited truth-spree. While his spurt of tweets could be deemed hilarious by some, obnoxious by most - it is a great example of how social media can instantaneously influence social networks and more traditional media when the message is sensational (or even aggravating) enough. Anatomy of a Twitter rant.
Marketing 2012. The onslaught of political advertising and marketing. My goal is to avoid becoming numb to it because these two campaigns will have special access to social platforms that will be beta tests for public use. The amount of psychology and subconscious triggering to be used will be unparalleled.
Basics of: A Complete Web Strategy
There are several pieces of the puzzle when it comes to an online strategy for improving brand advocacy. Whether it’s a social cause, retail, or a media platform, this (basic) approach can be applied effectively. Granted, the personnel involved have to have a superior understanding of each element of the strategy (brand psychology, design, SEO, SEM, social media, and communications).
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Content marketing. It is less of marketing strategy and more of a understanding of over-delivering for your ever-expanding loyal base. Providing meaningful, trust-building content doesn’t just drive traffic and potentially improve conversion. Of course it fortifies SEM and SEO but most importantly, providing content builds both niche authority and consumer comfort with a brand. It humanizes commerce in a way far beyond the the exchange of products for currency. It helps to drive interest in that next purchase.
Game Change. As Social Media becomes less of a game and more of a way of life, businesses have to account for everything between where employees check-in on weekends to generating the discussion on why no potentially detrimental personal grievances should be voiced via Facebook and Twitter.
This is a great guide to explain where teams, schools, and businesses are heading with the conversation on accessibility, brand ambassadorship, and refraining from over-sharing. It’s a balance.
Lines in the sand. Who needs Twitter and that social media stuff for business? We have Facebook. Who needs Facebook for business? We have perfectly good email. Who needs email? We have a fax machine. Who needs a fax machine? We have a landline. Who needs a landline? We have the postal service.
People always draw lines in the sand. And then embrace the technology when it becomes common practice. Early adoption is seldom a waste; innovation has its benefits.
Early Adopters. It’s always cool to see businesses who buy into social shifts, early, and see dividends paid because of it. Pinterest is surprising many in e-commerce because it seems to be driving an abnormal amount of convertible traffic to their platforms. The demographic of the group has a lot to do with it. If it appeals to Pinterest’s top demographic - middle aged, rural women - Pinterest might be a good move.
For a creative-minded person. Creativity comes in waves. There’s a time when you can make something and thousands of people show their appreciation. There are other times that there is nothing to make, nothing to alter, nothing to influence. For a person that loves creation, that is a rough spot. It casts a shade over your view of your worth.
For those of you that thrive on creativity, here is a great list of 33. Read them and remove that doubt. When you do, you’ll see all of those reminders of work you’ve done that was good enough to persist without you.
The Psychology of Social. Here is a great guide to understanding how to make your communication heard and when the best time of day it is to do so. Audience matters, engagement matters more.
All Five? As a business, do you pursue all five channels that people pay attention to? Here is a guide that provides great insight into one of the most important surveys. Social media and influence for your business.
Quite possibly the best description of why social matters. Social Commerce: the proof, authority rules, less is more, follow those you like, stay consistent, and pay it forward. The “Return on Investment” (ROI) of social has always been questioned. Some shun it as “Twitter Child’s Play” and so forth but the truth of the matter is, you buy from who you like. Not just who you see first. The combination of social + advertising is a winning one but this infographic delves into why it should be a prioritized asset for any company.
Paying it forward is the most important step a company can take towards brand awareness and loyalty.
How is media consumed? Traditional media and web-based businesses & organizations need to take note. How many screens do you have on your lap when you watch your favorite sport or show on TV?
