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Branding, Media, Strategy, Creation, and User Experience. I build brand advocacy.
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22 posts tagged HUSTLE

Never outnumbered, never overwhelmed. Recently, I had a conversation with a college kid that I used to mentor. He felt it was always him against the world. He said that he could “never win because it always felt like there were so many that wanted him to fail”. I grew up feeling that same way and I still have occasions where I revert back to this, “I can never win” mentality. So, I could relate to his struggle. Sad but true. The message that I relayed to him, however, was far from sad:

It’s not you against the world. No one is ever outnumbered or overwhelmed. If you can’t find someone to your left side, right side, or behind you, you’re not done looking. There’s two important directions left that people seldom seem to search out. You can look upwards and you can look within. Like I told this young man, everything that you need to overcome anything is found in these two places. 

Friday. Finish it.

A Blue Sky Thinker? I Sure Am.

I’ll preface this message by thanking the family of Joanne and Anthony Cross, QC. Their distinguished family hosted my friends and me: Rob Orlando, Jeremy Thiel, Lisa Thiel, Carey Kepler, Elliot Schrock, Lindsey Schrock, and Nicole Hughes. Because of the Cross family, we traveled home to Lancashire, England to interact with some of the pioneering affiliates over there. Part One of my talk was: “I Know Nothing about Business” and Part Two was: “The Entrepreneurial Spirit, a.k.a “the hustle”. Here is the underlying message of part two.

Use all of your time. The lives that we cherish are much shorter than we could ever believe. Going through life as though you can operate with a 20 year plan is wrong, in my opinion. Businesses can operate with a 20 year plan. Individuals cannot. The reward goes to the person who not only keeps the ball rolling, but moves the ball quickest upon starting. Every business inspiration that I know wakes up frantic about what’s to be done rather than how to find ways for others to do it. I almost want to say Carpe Diem, but that would almost be too cliche.

Just days ago, I peered around the corner of my home office’s hallway to see my daughter dancing to classical music on the tile of the kitchen floor. She believes that she is a ballerina worthy of a stage, lights, and admirers. On the way over to hug her, the foundation of the house shook. Alexis continued to dance - numb to the instance - but the crash of metal and rubber led me to open the garage’s door on my right. It was late into the night but instead of watching television or decompressing from a demanding day at work, my wife was performing olympic lifts for 2012’s competition season. She winked as I opened the door to smile in admiration of her work ethic. Only in her world is it ok to athletically redline at 9 PM.                                                                                                

Everyone in my family was passionately preparing for their own individual futures. As for now, Alexis just wants to dance. Lindsey just wants to win. And I want them to feel a weightlessness, as though every other care is on my shoulders. And there was me, in my office, working towards my next steps towards “up” and “stability”.It was well into the night but the mood was still “Go. Now.” rather than “Slow down”. My home was in order for the night. 

We are living through an entrepreneurial revolution yet many of us don’t realize the difference between exceptionalism and acceptionalism. Acceptionalism is adverse to exceptionalism. We seek to be the exception, the people whose success ranges in the top 1%. But rather, our day to day actions communicate different intentions that communicates an acceptance of our circumstances. We lavish in 3 PM post-work recreation. We do this as though the momentum that drives our own self-reliance and entrepreneurialism ignores our real world actions. We tend to accept rather than except.  At times, we insult our own ambitions by relaxing our standards. It is confusing to the psyche and detrimental to the potency of your own ability to persist, to climb, to innovate, and to finish.  When it comes to “E” or “A”, you can’t have it both ways. 

Some people decry the mentality of the “Blue Sky Thinker”. They say that thinkers like them have dreams and self-expectations that aren’t grounded in reality. Some say that a dreamer’s work ethic is flawed because of his impatience or, worse, his naivete to the long-term demands and consequences of the pace that he chooses. But what you may not realize (or hopefully, you do realize this and you completely agree) is that if you want something bad enough - there is no “off” switch. Time away from your marathon causes performance anxiety.

A marathon is a distance, it isn’t a pace. The best runner in the world does so at a sustainably break neck speed, all for a chance to stand on the golden podium. In fact, the current world record holder ran 4 min 45 sec miles to win the Boston Marathon. Is this not a sprint? The preparation for the marathon was probably not great for his social life. The speed of the race that was likely temporarily detrimental to his health. But the man has the world record. Some will call you “blue sky thinkers”. While they offer their opinions on the likelihood of your success, just continue running. Go get your world record. And keep thinking with your head in the sky and your feet on the track. 

What We’re Capable Of…

Millennials. There is the pesky culture that manifests in many of us. We have bedtimes. We shorten our work days. We enjoy a moderate pace that promotes “longevity and consistency”. We don’t push the envelope. We charge it. We rent it. We delegate it. We wait to be commanded. We vacation every six weeks. We flat-brim it. We dye it. We tat it. And to be perfectly honest, we listen to more bass than to the substance flowing melodically over the beat, that fights for our attention. 

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Photography: When the HUSTLE is on pause, the important things in life are in full play. 

Entrepreneurialism: You make your own luck. 

WILLed: 10,000 Hours for Time

Some things can’t be left to chance. If ever you have a situation where you want something enough, you’re excessive. Jordan took 1,000 jump shots a day. He begged himself to get better and showed action to prove that he believed in his most passionate wishes. He begged himself to grow taller and in the same exact phase, he grew four inches in one summer. He stopped asking, “Will it?” and just decided to “Will it.” He did what he did enough to be dominant. 

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The Mixtape Mentality. What most conventionally-educated entrepreneurs don’t realize is that the business of Hip Hop is a cornucopia of principles, ideas, and advice on how to build an empire from the street level. Some of my greatest academic studies pertained to the strategies of Russell Simmons, Curtis “50 Cent” Jackson, Shawn “Jay-Z” Carter, Sean “Diddy” Combs, Percy “Master P” Miller, and Andre “Dr. Dre” Young. The combined net worth of these rappers-turned-moguls is a projected 3+ Billion. 

Curtis Jackson’s The 50th Law, one of my most coveted books, sums up the foundation for basis of my concept - The Mixtape Mentality.

The 50th Law, however, states that there is one thing we can actually control - the mind-set with which we respond to these events around us. The people that practice the 50th Law in their lives all share certain qualities-supreme boldness, unconventionality, fluidity, and a sense of urgency. 

The foundation of The Mixtape Mentality is fearlessness, individuality, and a sense of urgency. There is an emphasis on personal-branding and self-development. What you will find is that these principles apply to the businesses that have nothing to do with Hip Hop, style, or even music. These principles are universal and immediately applicable as long as you remember, in business today - you don’t just work for a business, you are a business. 

Presenting numbers one through ten.

How To: Sustainably Go All Out. [I am wearing a blazer, so I must be serious] In Austin, Texas and other socially liberal cities, Tim Ferriss is the king of business philosophy. His employment of Parkinson’s Law is flawed for the majority of us - The demand upon a resource tends to match the supply of the resource. He also depends heavily upon Pareto’s Principle - 80% of the work is done by 20% of the effort (and many other variations of the ratio). To Ferriss, the understanding of these principles will lead you to a more sustainable and comfortable life. However, I vigorously oppose this mentality. He may be correct but for some, but for most - you have to sweat, hustle, and bleed to build a dynamic business before you can own a dynamic life.

In this video, I discuss the fight against exhaustion and complacency. Everyone wants to delegate to their underpaid assistants, interns, or minions. But what people are failing to realize is that, more than ever, you are your company’s brand. You are the face of your business and new introductions to your business occur in rates that were unheard of five years ago. Your company may be losing steam because the perception of your brand - today - is different than it was yesterday. You’re the missing link! Getting tired is what happens when the founders of a small business decide to sit back and watch the company rather than to actively pursue the financial health of it. 

You are not allowed to be tired. Life balance is important but the “start up” phase is just a season and we are all allowed seasons of strain. In 2011 and beyond, it will take a longer “start up” season than in years past. Whereas reputations and momentum were established in 1-2 years in 2005, I sense that in 2011-2014 - the number is closer to 4-5 years. Why? The word of mouth ease of social media communication. With the evolution of media comes the evolution of brand perception. This means a longer path to establishment. Businesses are defined by their interactions, not just their products or services. Who do you want interacting for you? 

Yes, Bill Gates and Mark Zuckerberg dropped out of Harvard to build billion dollar businesses. But people forget that in high school they got into Harvard College! Likewise, the Ferriss fans forget that Tim only pretends to be a common man. Be hesitant to compare your outlook to that of an East Hampton-bred, prep school-raised, Princeton-degreed genius. We should all graduate from school if it gives us a better shot. And we shouldn’t work less, just because a genius can excel in “four hours per week”. Rather, we should go “sustainably all out”. We should approach business and life as though we only have one shot to make it work. Stay healthy, stay hydrated, vigorously pursue more education, and be angry at the dreams that you want to become a reality. How focused would you be if you only had one shot? As for me and my friends, we will hustle. #REALTALK

Maybe I should sleep more often. But I think too much to sleep. And, when I do, I remember every time someone said that I wouldn’t make it. They said things like, “You’ll be just like Johnny, riding your old mountain bike at age 25, stuck in your North Houston neighborhood slanging coke.” (Decent neighborhood, BAD kids) Or “You’re going to sell mixtapes out of the trunk of your crappy car.” Or even, “You’re not good enough for ____.” 

Well, I happen to be a sandy line drawer. I let people choose their side. Either they believe I can or they hope I can not. I remain respectful and loving, because I know that people don’t like to be wrong. But either way, I smile. Because one side of the line helps me whistle while I work, during the light of day. And the other side of the line helps me grind through the darkness of the night. 

Find motivation in everything and everyone will have a role on your team. #REALTALK

Sometimes, the HUSTLE has to take a pause for the few things that are more important. 

Photography: The Best Moments of Real Biz Uncensored 2011 (Part One) This SICFIT sponsored tech/entrepreneurial event was a resounding success. Entrepreneurs from five states converged on Austin, to kick off SXSWi in a central Austin garage gym with Jeremy Thiel, Zach Even-Esh and me. The musical performance by SXSW featured artist Kosha Dillz got everyone’s feet moving and hands in the air. The highlight event was a one and a half hour “Thank You Economy” keynote by Gary Vaynerchuk that had the audience going wild. The event’s tagline, “One interaction can change the trajectory of your career.” Over 50 CrossFit affiliates were represented and nearly 100 in attendance. Brian Mackenzie, founder of CrossFit Endurance was in the house. So were several owners of other prominent CrossFit brands: Patricia Leighton of Stronger Faster Healthier and Aaron Thomas of PROGENEX USA. Rounding off the attendance list was Joe Vitali of “The Secret”. See what people were saying about the event: Here. The amazing photography was by Nicole J. Hughes. 

Did you attend? Tell me what you thought. Didn’t get to come? What was your perception through Twitter chatter? 

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