As search and social media continue to evolve (and merge), Twitter takes a leap in front of Facebook (and Bing) and Google (and G+) - all indirect competitors. Above is a side-by-side comparison of a search for “Facebook”. The Twitter folks know what Google’s engineers may not yet realize. If you are searching “Facebook” on Google, you want information, news, and perspective. Not necessarily a link to Facebook.com - you have an app for that. This thanks to mobile operating systems moving to Macbooks and PC’s. Score one for the Apple + Twitter collaboration. You want “context”, a concept that Robert Scoble is currently writing about.
Context, from his perspective, is being able to better understand what is around you by easily accessing and understanding the available information. On the heels of the data embargo being forged between LinkedIn, Facebook, Twitter, and other social platforms, Twitter just got a head start on the real-time notion of relevant news.
Can you imagine when insiders begin tagging their tweets $GOOG, $APPL, $FB and so forth? And then can you imagine how that will reflect in a fluctuating, information-hungry stock market? Analyzing news (in real-time) will be a new specialty, in and of itself. Not to mention, every popular search that Twitter allows means more ad revenue for them.
Stocktwits was the first to market with the cashtag concept and they obviously they have their apprehensions with Twitter stealing their thunder by adopting the functionality of their platform. But this also represents something even more magnificent for Twitter.
More searching will be done and more searching will move away from Google, whose algorithms are more focused on page indexing than realizing what is going on in the world of breaking news and relevant, instant context. Not only is the information on Twitter easier to understand, it is also easy to access. The data embargo insures that Google can’t index $GOOG searches from Twitter and so on.
The folks at Twitter realize that ease is everything. A click beats typing a search, anyday. Or at least that’s their hope. Add the instantaneous updating that we’re used to seeing with hashtag searches and you have Twitter becoming more of a player in the search world. First @, then #, now $. Their plan is to make search an information-enriched clicking process.