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Part One: Social Power. If you know my friend Jess Holland, you know that she likes her some Whataburger. The burger spot is the best in Texas, especially at 2 AM - when in need of 100 taquitos for six friends (circa 2001). This shot of a DM Twitter response from Whataburger is what social is about for businesses - large and small. Jess is not only a valued customer, she is a socially popular one. This one gesture has already gone a long way. Jess was excited enough to fire out text messages and tweets about the attention received from this venerable Texas institution. And I was impressed enough to post it here for a different audience.  I don’t know how it happened, but somehow, Whataburger has a better Social Media operation than McDonald’s. This was just a great example. 

Part One: Social Power. If you know my friend Jess Holland, you know that she likes her some Whataburger. The burger spot is the best in Texas, especially at 2 AM - when in need of 100 taquitos for six friends (circa 2001). This shot of a DM Twitter response from Whataburger is what social is about for businesses - large and small. Jess is not only a valued customer, she is a socially popular one. This one gesture has already gone a long way. Jess was excited enough to fire out text messages and tweets about the attention received from this venerable Texas institution. And I was impressed enough to post it here for a different audience. 

I don’t know how it happened, but somehow, Whataburger has a better Social Media operation than McDonald’s. This was just a great example. 

Notes

  1. marv-t reblogged this from fuckyeahtx
  2. 7words reblogged this from vatofromsananto
  3. sarahamanda reblogged this from vatofromsananto
  4. vatofromsananto reblogged this from fuckyeahtx
  5. lovinglivingeverything reblogged this from fuckyeahtx and added:
    YAY for one of my favorite places practicing awesome public relations through social media!!!! And now I’m going to...
  6. lariachi reblogged this from twinkletaters
  7. stripedtabby reblogged this from fuckyeahtx
  8. alyssaville reblogged this from fuckyeahtx
  9. thelegendofdodo reblogged this from fuckyeahtx
  10. wishyouweremegan reblogged this from fuckyeahtx
  11. darktwisted reblogged this from fuckyeahtx and added:
    wish this happened to me.
  12. goodbeermusicandbaseball reblogged this from fuckyeahtx and added:
    All the more reason why I freaking love that place. I need my taquitos out east. Doubt they’d mail them though.
  13. ohhannahdear reblogged this from seansalvinogc
  14. twinkletaters reblogged this from horseshoeshandgrenades and added:
    Unrelated (sort of), but I love great use of social media and effective PR. I had a bad haircut recently with a large...
  15. seansalvinogc reblogged this from fuckyeahtx and added:
    this is why whataburger is the best!
  16. btx91 reblogged this from fuckyeahtx
  17. horseshoeshandgrenades reblogged this from fuckyeahtx
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