March 2012
21 posts
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February 2012
15 posts
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The Brand Of: Social Media Isn't Silly
There is a thin line between the gimmick of social media and the contributory function that the platforms can serve as a layer of top a business’s brand, customer service, and community relations operations. I know very well that social media is not a gimmick. But lets face it, when you are stretched thin with operations, answering emails, and keeping the other 10 sails at full capacity -...
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It only takes a person or two to lift you up. One voice saying ‘can’...
– ws. (Thank you, Lindsey Smith.)
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Glory. Shawn “Jay-Z” Carter performs for 2,500 people at Carnegie Hall. Lucky for me, a member of the Smith family was in the house to shoot video. Carter was the first solo hip hop performer to grace this stage, in history. It shows that his path to the top has been legitimized by industry colleagues and those who only scarcely understand his facet of culture and what it has taken...
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Some may call it angry, intimidating, or even hostile. The simple truth is that...
– ws.
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The Brand Of: What Really Matters
When I was younger. My Dad used to tell me, “If it wasn’t for your (high school) tuition - I’d be driving a (your favorite sports car).” Even though, I was benefiting from his “poor choice in resource allotment”, I still used to snicker to myself. What a fool for not cashing in himself just to pay my prep school tuition! And then here I am, 10 years later. And...
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