December 2010
14 posts
3 tags
Dec 28th
1 note
7 tags
Dec 27th
3 notes
5 tags
Dec 21st
10 notes
5 tags
WatchWatch
The “AMEN” Strategy of grassroots marketing and brand equity growth within the CrossFit community will be a commonplace tactic for a breadth of young niche brands over the coming years. It’s an acronym that I use for communication with less niche-aware, seasoned investors. It is universal, in approach. As brands diverge into others’ established territories, brand equity...
Dec 20th
6 tags
Dec 18th
4 notes
2 tags
Dec 17th
2 notes
5 tags
Dec 15th
7 notes
Dec 13th
2 notes
2 tags
Dec 10th
3 notes
3 tags
Dec 9th
1 note
2 tags
Dec 9th
5 tags
WatchWatch
[Biz Vid Blog] WATCH THIS. Some companies will spend tens of thousands annually on market research, socioeconomic consumer compatibility studies, and conventional advertisement. Some will develop sound social media initiatives to mitigate (or completely eliminate) those costs. Which company do you work for?  We live in a time when twenty somethings are calling the shots when it comes to marketing...
Dec 8th
3 notes
5 tags
Biz: Virtual (But) Hustle: Physical
The business is virtual; the hustle is physical. That is our approach to doing business and developing an online presence for SICFIT. Our primary means of spreading the word is setting up camp at competitions around the U.S. and supporting the infrastructure, enabling the event to grow in relevance and notoriety. Grass roots business principle are key to executing long term and sustainable...
Dec 7th
2 notes
4 tags
Dec 2nd
2 notes