@web smith

lululemon athletica Developed a blogging platform and improved web presence for eager clients and area community ambassadors to better interact.

Aaron Winning Acupuncture (Austin, Texas): From the ground up, advised and planned a viable and lasting personal and corporate brand that will help his business reach beyond his current client base and into a new market, altogether.

XuLab Productions (Dallas, Texas): Construct a plan to build out a blogging and consulting platform for area freelance designer, Dean Xu. Take his exquisite branding skills to the next level.

RESULT: Consultation complete, Xu’s brand goals were achieved.

SportsNetworker.com Rookie free-lance writer for the Lewis Howes Company. Sports Networker is one of the top sites for professionals in the sports industry as well as those interested in starting a career in sports. The site reaches our network our network of roughly 20,000 sports executives and professional athletes that continues to grow every day.

My Fit Foods (Dallas, Houston, Austin, ~ Los Angeles) Develop re-branding efforts that will appeal to certain niches who remain disatisfied with the current market for pre-packaged healthy meals. Creating an environment where social media interaction becomes the most effective means of communication and marketing. Vanquishing all nearby competitors in the market.

RESULT: Successfully implemented national growth of the brand.

Life Frequency was an upstart, cutting edge painless healing practice in Austin, Texas. Owned and operated by an incredibly savvy pair, Liz Davis and Rebecca Nelson have chosen to use social media to propagate their message in an effective way. This grass roots business is relying upon “service evangelism” to grow business and they are certainly on the right path.  Their blog and online presence has had the Websmith treatment. 

Chris Ogbonnaya is a recently traded running back for the Cleveland Browns (NFL). A former Texas Longhorn academic scholar, four-time Big 12 Academic All-American and 2005 BCS National Champion (over University Southern California). He is extremely unique and talented. I believe that he can be one of the most marketable cases in the NFL and I have set out to prove so through the use of social networking and other unconventional means of gaining earned media. Look for him on Twitter: @ChrisOgbonnaya (In Progress)

CrossFit Central With over 25 coaches, 7 staff members, and revenue in the millions, this CrossFit affiliate is the largest in the U.S. To continue growth, I’ve focused on educating coaches on ways to engage their community and fortify existing bonds. The importance of customer service is paramount at Central; it’s the reason why their community continues to grow. Check them out on Twitter: @CrossFitCentral

RESULT: Influenced an industry leading social media presence.

Lola Savannah Coffee House (Austin, Texas)

This project is in its preliminary stages.

Progenex USA is a growing Southern California-based supplement company. Focused on the effective use of market research to generate interest in this growing supplement brand. Assisting Progenex executives by drafting consistent and powerful press releases through Pitch Engine and influencing social media strategy. Consulted the company on its use of social networking to drive revenue. Release No. 1 (View) Release No. 2 (View) Release No. 3 (View) Release No. 4 (View) Release No. 5 (View) Release No. 6 (View)

RESULT: Successfully implemented a plan that allowed them to stay atop the market.

The 2011 CrossFit Games After Party (SICnights: Photo Above) Planned and hosted a party for the 2011 Reebok CrossFit Games at L.A.’s renown “Exchange” club. All marketing was done through viral video and social media word-of-mouth. The result? 1,400 in attendance purchasing tickets ranging from $33 to $2,000 for the night.

Stronger Faster Healthier Devise social and conventional strategy for one of the best Fish Oil brands on the market.

Rogue, International - Employed a social media and brand advocacy strategy for Bill Henniger and a talented team. Focusing on design, testing, and implementing marketing and branding strategy across multiple platforms. This company has a potential to bridge gaps in ways never seen by an equipment manufacturer and brand. I am extremely proud to be a part of it. 

Compete Every Day Advise CEO, Jake Thompson, on branding and growth strategy.