@web smith
Branding, Media, Strategy, Creation, and User Experience. I build brand advocacy.
Web Smith, L.L.C.
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ME AND ANNE IN THE WHIP.
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Why, Hello General.
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Classic.
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GQ Endorses: The New White Suit
Don’t treat the white suit like some dainty costume. Split it in two, dress it down, get it ...
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The most comprehensive list for optimizing the appeal of your website. The underlying theme is sincerity. If you’re trying to make money with your site through tricks and clicks, it will eventually fizzle out. Content, content, content, and interaction is the model for e-commerce and service.
As they say, It’s all fuel. Remember every game and every stage - good or bad. Whatever the cards dealt, don’t stay down for too long. Bottle up the encouragement and for everything else, save it. It eventually comes in handy.
An entrepreneurial family - Adrian, Web, Alex, Christopher, Gaston Smith. Manhattan, NYC. (Taken with instagram)
The Psychology of Appearance
Linkedin love. The most important social platform for anyone over the age of 20? Linkedin. It is the most misunderstood and underestimated social network. But as solid connections continue to be forged and business deals continue to be affirmed, us grown ups will eventually value Linkedin’s more meaningful social interactions. For many, in business, life depends on it.
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Social Growth. There is a growing momentum in the use of social video services Viddy and SocialCam. While the web apps are becoming fixtures on the iOS and Android platforms, (some) businesses are scurrying to figure out how to best use them to build community and rapport. Best suggestions: (1) product development and client feedback would be a novel use (2) customer service response by video.
LinkedIn continues to grow as the go-to platform for interconnectivity for the sake of productivity. So much so that it is leaving the much better funded Google + behind.
If you have a social strategy, how do you see it changing with the shift in go-to platforms?
“But every circumstance is conditional. Consider the favorable situations first - loyalty, brotherhood, friendship. None of it is permanent. These states of being can flourish between people during the day and be reduced to a memory by night fall. Unfortunately, that’s the way that life seems to work. But every circumstance is conditional. Consider the painful situations next - despair, misfortune, solitude. None of it is permanent. These states of being can flourish during the day and be reduced to a memory by night fall. Fortunately, that’s the way that life seems to work. With regards to favorable circumstances, cherish them all - until the very end of today. And for those painful circumstances, persist despite them all - until the very end of tomorrow.”
ws. (Pg. 17 - “Again and Again”)
On Setting Lofty Expectations
New York, New York. At 24 years old, my younger brothers are truly gifted - two young men who have not only found a way to beat statistics, they’ve pummeled the odds. But then again, so has much of my family. I earlier wrote about the forcefulness behind my Grandmother’s influence in our lives. “Graduate, graduate, graduate,” she would say. “Because if you don’t you’ll either be a janitor or you’ll be on a street corner wishing the that you were.”
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Manifest progress. 30 minutes a day, chip away. Read this great article on the concept from Mind Folder.
Good look at a few of my favorite shops in Columbus. Great guys at the Milk Bar Boutique and Tiger Tree. I look forward to seeing them develop their national / international e-commerce presence.
Fast Forward. Hard to believe that in 2009, we experienced this same event in a North Texas parking lot. There was a patch of grass that we called “Hell’s Half Acre”. But it was much smaller than a half-acre. Jeff Tucker had a jumbotron at the event and we almost didn’t know how to watch the competition on it. The idea was so alien back then.
Any spectator around in 2009 was an immediate relative, likely an athlete’s mother or father. This year? People cheered on athletes that they’ve never met. The best cameras, back then, were owned by a few guys from Massachusetts. Satellite trucks and ESPN, four years later? Most of us would have scoffed at the thought, back then.
Thanks to everyone - from the offices of CrossFit HQ to Rogue Fitness to Reebok who’ve made global growth of a sport a reality instead of just a catch phrase.
“Consider this metaphor for a moment. I watched as an athlete held on to a heavy-loaded barbell today. As the scenario would go, if she could string together nine final reps without pause, she’d have a chance to win. She could have dropped it for the 15-20 seconds of pain relief before picking it up to complete the task and fared well. But instead, she held on to her immediate source of pain until the finish. And the athlete prevailed because of the ability to just do one more, and one more, and one more - until the job was done. In a moment of pain, the athlete reasoned that the moments after would be more fulfilling than the current was painful. Imagine if we all had the ability to discern the benefits of pain, commitment, and reward during these most excruciating moments in life. Now, stop imagining. Because we do possess this ability.”
ws.
